ENTREPRENEURSHIP: Cre8 Augusta, Ltd.
This article was originally published at The Clubhou.se
theClubhou.se member Christopher Townsend goes by Topher, and he’s been making an impact on the Augusta creative scene recently!
1: What is the business?
Cre8 Augusta Ltd. is a performing arts advocacy program specializing in the education and development of creatives.
2: When and where did you found it?
Cre8 Augusta was founded on January 22, 2018 in Augusta, GA.
3: Where is the business now?
We are currently located at theClubhou.se in downtown Augusta.
4: What were you like in school?
I was the typical class clown, though also the smartest in my class. I graduated as Valedictorian of my class in 2009.
5: Any extra-curricular activities?
I played every sport offered at my school: basketball, football, and track. I was a member of the Beta Club my entire Jr. High and High School career. I was a tenor in the school choir and the Community Male Chorus. Most importantly, I wrote and recorded my own music.
6: Any previous entrepreneurial experience? Lessons learned?
When I first started as an independent artist, I wasn’t as successful as I hoped. What I’ve learned is that the music wasn’t the problem, it was the business I didn’t understand at all. Since then I’ve greatly increased my knowledge of the music industry and now I’m in an ideal situation.
7: What appealed to you about entrepreneurship?
Honestly, as a creative, I really value creative control and freedom of expression. These tend to be limited when you are working for someone else.
8: How did you get the idea?
Cre8 Augusta was something that grew from my own experiences in Augusta and from the woes of many other artists. God highlighted a problem, so I made it my purpose to address it.
9: How has your idea progressed over time?
It went from just helping the next man to a full blown movement that will eventually outgrow the city.
10: How did you find your co-founders?
My fellow wingman and good friend Michael Manning reached out to me about helping him put together a conference that followed right along the lines of what I was trying to accomplish. I knew I would need an amazing team to launch this idea and my spirit was at peace with him being a part of it.
11: How did you fund the business?
Lucky for us, there aren’t any major start-up costs associated with what we are doing. The most I’ve had to invest is time and few bucks here and there.
12: How did you market your business?
I started with promoting Cre8 Augusta’s services to local creatives within the CSRA. I conducted surveys to gauge the climate of the community as a whole and that determined our initial steps.
13: How did you choose who to hire?
God literally brought the people we have on staff together in an effortless way. We have automatically meshed well together while offering our different areas of expertise.
14: Who are your main competitors?
As far as I have researched, there is not another organization that is attempting to do what we are doing. We are the trailblazers.
15: Favorite books?
My favorite books are the Hardy Boys series, which I read growing up. They were really entertaining for me.
16: Favorite movies?
At the moment, Black Panther is sitting in my number one spot. I generally love the movies Marvel put together, but this one was particular special.
17: Favorite entrepreneurs?
Kevin Hart is by far my favorite entrepreneur. His level of work ethic is unmatched right now in Hollywood. He is always pushing his limits while being true to himself. Also, he looks like he’s having fun in the process.
18: Best piece of advice?
Seek your purpose, think positive, and be persistent in what you are trying to become.
19: Common misconceptions about your business/entrepreneurship in general?
In music in general, people tend to disassociate artists and musicians from entrepreneurs. This couldn’t be more misleading. The very moment you pick up that instrument or mic and decide to make it a career, you are an entrepreneur.
20: What is next for your business?
The Cre8 Conference was unlike any other creative conference in the CSRA. We provided free professional headshots to use for promotional purposes, a free magazine that spotlighted some of the amazing talent in Augusta, and a quality, delicious meal for lunch. The conference started off with session mentoring, accompanied by breakout sessions; and was brought to a close by a strong, diverse power panel. Our goal was to bring creatives from different professions and races together under one roof for a day of enlightenment, networking, and celebration.
We are planning for our second Cre8 Conference in the fall. In the meantime, we will be holding workshops focused on empowering creatives. The website for Cre8 Augusta is under construction at the moment, so Facebook is the best way to stay connected and up-to-date concerning our activities with @cre8augusta. You can also find us on Twitter and Instagram.
21: What next for you?
The moment I try to devise a plan, it fails; therefore, I’m waiting to see what God has to say about my future.
22: How has working out of theClubhou.se benefitted your company?
theClubhou.se has given me such a confidence boost about my abilities as an entrepreneur. The mixed atmosphere of new and seasoned professionals gives me multiple perspectives to the business that I haven’t been privy to prior to becoming a member. I’m glad to call it a home for Cre8 Augusta.