Entrepreneurship: Nutrition Simply
This article was originally published at The Clubhou.se
Shannan Monson recently joined theClubhou.se. theClubhou.se provides her an additional space out of which to run her business, Nutrition Simply. Read below to learn more about her online business and check out her website. Shannan has established a welcoming brand.
What is the business?
Nutrition Simply is a holistic wellness, online community where I teach online nutrition courses, do one-on-one coaching and mentoring, and work with brands to bring nutrition education to marketing messages.
When and where did you found it?
It started as an in-home nutrition coaching business out of my home in Capitol Hill, DC and grew into what it is now through working one-on-one with hundreds of women and beginning to understand their deeper needs and how to serve them better.
Where is the business now?
Now we primarily work with brands through sponsored content and social media and run online group coaching programs. We’ve moved from a 100% in-person business to 100% online, which has been both a huge blessing as our family has grown and moved cities, and also a huge learning curve.
What were you like in school?
A procrastinator, a bit of the class clown, and always the first to be at a party and the last to finish an assignment. Looking back I valued people and relationships more than tests and grades, and honestly I think that’s served me well in business.
Any extra-curricular activities?
I was the president of my major club (dietetics) and sat on the state board of dietetics as a student representative. I’ve always been fascinated by leadership and helping people, and given the fact that I wasn’t ever that “good” at school (given my tendency for procrastination), knew I needed to rock extracurriculars to make up for my poor GPA.
Any significant experiences/skills that (with hindsight) influenced your business?
Leading groups and running meetings taught me so much about working with different personalities and communication, skills that have defined my business. Early on in my business, my ability to read people and help them feel heard and understood was singlehandedly responsible for landing clients and generating revenue. I absolutely could not have done that without the people skills I learned along the way.
Any previous entrepreneurial experience? Lessons learned?
I kind of think my life has been a string of entrepreneurial experiences. I’ve never had an hourly job or been paid a salary, my jobs have always been based on sales, which in a way is a type of entrepreneuring in my opinion. When I realized that making a sale just meant understanding a client’s need and creating a program that meets it, that’s when it clicked for me that I could really do this on my own.
What appealed to you about entrepreneurship?
I love being the boss. Probably to a fault. I love calling the shots, setting my own schedule, and doing things my way. I’m also the most impatient person I know. When I see something I want to change it must happen right. this. second. And similarly, when I feel I’ve mastered a task I’m impatient to find a different way to do it. That kind of personality doesn’t sit well in a typical “job”, so I’ve pretty much always known I’d do something on my own.
How did you get the idea?
I played volleyball in high school and in college, and when that career ended, I became a personal trainer. I coached for another 4 years before becoming a registered dietitian, and then another 2 working at gyms as a trainer and nutrition coach before realizing I really didn’t need a gym to do what I do.
How has your idea progressed over time?
Moving to Augusta has been the single most influential point in my business. The pace of life is so different here than it was in DC or even Atlanta, and being in a new environment challenged me to find a different way to do what I do. That’s when I decided to create an online business, which has opened doors I never thought I’d go down, in the best possible way.
How did you fund the business?
With $100 and a lot of heart and hustle. I’ve slowly reinvested in my business as it’s grown, and while there are a lot of times I wish I’d started with funding or taken out a loan, I realize that growing slowly has been perfect for me and allowed us to work through growing pains as they’ve come rather than be thrown into the lion’s den, so to speak.
How did you market your business?
The first 2 years it was all word-of-mouth, which I never even realized until recently just how powerful that really was. Truly serving my clients and caring about them as people is still the best marketing strategy in the world. Recently I rely a lot on Facebook ads and brand collaborations to get the word out about my business, the word of mouth is still very powerful for us.
Who are your main competitors?
The interesting thing about this health business is that it’s weirdly oversaturated and yet I feel there are so few businesses actually meeting clients needs. My opinion about competitors has always been to focus on my own work, and remember it’s a great big ocean (not a tiny pond) and there are plenty of fish in the sea for everyone.
Best piece of advice?
“How would you behave if you were the best in the world at what you do.” Game-changing for me. This little question challenges me to do better and do more, and I love the idea of always comparing yourself and your business to the highest tier possible.
How does working out of theClubhou.se benefit your company?
It’s been great for my mind to have another creative space to escape to that’s not my home, and I’m one of those people that is really inspired by other dreamers and doers, so being around people with big world-views and big hearts is literally fuel for my spirit and my business. It fulfills me and reminds me why I do what I do.
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